Updated: Jun 23, 2020
Sustainability is at the heart of everything we do at Eden's Daughter. We work to make products that are not only 100% natural and effective, but that don't cost us the Earth. Following our recent launch, I'm answering your questions about our sustainability practices here at Eden's Daughter.
What do you do at Eden's Daughter to be sustainable? Firstly and most importantly, we create a sustainable product. Our formulas are not only 100% natural, but also completely biodegradable - so they pollute neither the Earth nor our bodies. Waterless skincare is a trend that's gaining traction in the sustainable beauty space right now - all of our facial masks are waterless meaning that, not only are they incredibly pure and potent, they're also preservative free. It's not just about eco-friendly packaging; what’s inside needs to eco-friendly too. In order to call ourselves sustainable, I believe we have to make a sustainable product, as well as packing it sustainably. We’re always looking for new ways to be sustainable and I believe that focusing on reusing, not just recycling, is the way forward. What does natural mean to Eden's Daughter?
'Natural' is a completely unregulated term and so there's no minimum standard for what 'natural' needs to be. Brands can have one or two natural ingredients in tiny quantities and still call the product natural if they want to. Here, 'natural' means that everything in the product, including any emulsifiers and preservatives, exists in, or is derived from nature.
Is your packaging recyclable?
All of our current products are housed in violet glass, which is not only superior at protecting the natural ingredients and precious oils, but is infinitely recyclable. They're also beautiful enough to reuse at home. Our lids are made from recyclable plastic. Our product boxes, postal boxes and tissue paper are made from recyclable paper and card. Our labels, and the ink with which they are printed, are biodegradable. While we may not be perfect, we are constantly looking for new ways to improve our packaging to be as sustainable as possible. As we expand the brand into retailers and make our products available in stores, we'll be implementing ways in which our customers can return their glassware to be sterilised and used again. Whilst it's great to recycle, that process still requires energy, sometimes a lot of energy, to carry out. Reusing on the other hand requires minimal energy, reducing the impact and making for less waste.
How are your products made?
We make everything ourselves by hand - from formulation to finish - in the Garden of England that is the Kent countryside. There’s no outsourcing or unnecessary shipping between locations. Since all of our ingredients are natural, we don’t create toxic byproducts that pollute our water. Our products are made to order in small batches, so there is no overproduction that ends to end up in landfill. Most importantly, this means that we have full visibility of the formulation and manufacturing process, have full control over the quality of our products and we ship everything directly to you so that the products are as fresh and potent as possible. Transparency is so important. I believe that customers deserve to know what’s inside the products they use, why those ingredients are there and how those products are made. Not to mention that that the product they are using is 100% natural and non-toxic, never tested on animals, and made sustainably.
What do you do to live sustainably at home?
I have a deep reverence for the earth and so I like to live as sustainably as I can. The earth is a gift; one that we have the responsibility and duty to protect. I think that the small actions of individuals cumulatively can have a large impact. Whether that's minimising your single-use plastic intake (for example by taking reusable bags to the shops, buying your fruit and veg loose instead of plastic wrapped, using reusable water bottles and food wrap, not using plastic cutlery/cups/straws, washing and reusing your freezer bags etc etc), minimising food waste by being sure to use your leftovers and starting a compost heap etc, walking more rather than driving, that sort of thing. I believe that if everyone does their bit in every day life, and crucially, teaches their children to do the same - that will make a huge huge difference.